Impact of Peru’s Limited Presence on the South African Fruit Market

As the South African fruit market experiences a shift in dynamics due to Peru’s reduced presence in European markets, Bet-El Fruits emerges as a key player in the subtropical and berry sector. Martin de Kock, the subtropical and berry marketer at Bet-El Fruits, shares insights into the current market trends.

Blueberries

Bet-El Fruits entered the blueberry export market in 2019, seizing opportunities presented by open blueberry varieties. This year, the blueberry season in the Western Cape has been notably delayed. Despite the late start, the company has seen successful arrivals in Europe and the UK, with positive feedback from clients. The diminished influence of Peru in the market has contributed to increased demand, impacting prices positively.

Mangoes

The mango market, too, experiences a surge in demand, influenced by the situation in Peru. Unfortunately, a mini-tornado in the Blyde River Valley in Mpumalanga, South Africa, has impacted the mango export crop, resulting in reduced volumes due to some fruit being blown off the trees.
Bet-El Fruits plans to market Clanwilliam-grown Keitt and Kent mangoes to the Middle East, and are exploring potential opportunities in the UK. A sea freight trial with mangoes is being considered, but port conditions are causing concern.

Litchis

There is a decrease in litchi volumes, which can be attributed to sunburn during a heatwave in November 2023. Despite Madagascar’s litchis already present in Europe, Bet-El Fruits sees opportunities to fill the remaining market gaps.

Diversifying the Portfolio

Bet-El Fruits has been sending watermelons primarily to the Middle East, considering a potential test run to Europe while navigating port-related challenges. In addition to melons, Bet-El Fruits explores opportunities with strawberries, kiwis, sweet potatoes, and butternuts. However, the vegetable trade faces a decline due to easier sourcing from Kenya and Tanzania.
Completing our tropical portfolio, Namibian dates offer prospects, particularly in the UK ahead of Ramadan. Bet-El Fruits continues to adapt to changing market dynamics, focusing on providing quality produce and exploring diverse opportunities in the fruit industry.

For more information, contact Martin de Kock:
Mobile: +27 82 826 6995
Email: martin@betelfruits.co.za

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