Welcome to Bet-El Fruits, where our dedication to exporting excellent fruit is characterized by loyalty, consistency, and pride. And where our producers and farms are unwavering in their commitment to producing only the highest quality fruit.
At Bet-El Fruits, we don’t merely ship fruit; we cultivate enduring relationships. Our team invests time alongside our diligent farmers, ensuring each fruit is harvested at the perfect time and packed with precision. We take pride in presenting our produce in appealing packaging and constantly seek innovative ways to improve quality while keeping costs affordable for you.
While you explore our website, you’ll find that we’re not just about fruit exporting.
We’re about mastering our craft, and our passion shines through in everything we do.
Thank you for embarking on this journey with us.
OUR PRODUCTS
OUR STORY
In 2009, I embarked on a journey with Bet-El Fruits, a fruit export business, alongside the invaluable support of Leon. Back then, we faced a daunting challenge – limited capital, scant resources, and a scarcity of growers to represent.
We recognized that success would only be attainable if we adhered to our core beliefs and executed our strategies with precision. To this day, both Leon and I remain fully committed to the business, alongside a remarkable team who share our vision. Our daily conduct is guided by principles of integrity, honesty, unwavering dedication to quality, and a deep respect for all, including our growers, buyers, and our own team. These values have been the bedrock of our journey thus far and continue to serve as our guiding light.
In 2019, we broadened our horizons and proudly evolved from being more than just an excellent export partner; we took on the role of growers ourselves, producing a significant portion of the fruit we now export on farms in the Western Cape.
We understand that we are custodians of the trust our grower partners place in us. The weight of responsibility to maximize returns for each grower partner is a mantle we proudly bear. Bet-El Fruits is unique in that it is wholly owned by the members of our team, both full-time and part-time. This ownership structure enhances our decision-making speed and bolsters our capacity to support growers when required. While we may not be the largest export company, our unwavering commitment is to be the best. We are committed to continuous improvement and growth, with robust contingency plans in place to secure the future of our business.
Farming is inherently unpredictable, and our dedication remains steadfast in seeking the best markets for the fruits entrusted to us. We hold our relationships in high regard and extend our heartfelt thanks to all our partners in the value chain for their invaluable assistance and support in recent years.
Warmest Regards,
Carel Nieuwoudt
ASSOCIATES
